Using Soccer to Raise HIV/AIDS Awareness
Combining the efforts of current and former soccer players and coaches with those of public health workers—as well as former Survivor: Africa winner Ethan Zohn—Grassroot Soccer creates soccer-related games and drills that teach children about the dangers of engaging in unsafe sexual practices. (South Africa has the highest prevalence of HIV/AIDS in the world, with 5.7 million of its 49 million citizens infected.)
Our goal is to educate as many kids as possible and to raise awareness about HIV/AIDS in South Africa using soccer as the entry point. ... It's still a little bit taboo in South Africa, a little stigmatized. By combining something really cool, like soccer and the World Cup, with HIV/AIDS, we're able to break down those barriers.
Here's a video that explains more about Grassroot Soccer's work:'>