When do we stop just thinking about ourselves and instead start working together? I am not talking about saving the world; I am writing about preserving and advancing ambitious film and media culture. It’s threatened, and no one individual will ever rescue it. My wish for the future is for the creative community, locally, nationally and globally, to work together to build the better indie infrastructure that is now possible.
For the past four years, I have been noting the problems and opportunities in indie film (along with many triumphs). I now have 99 problems—but I fear our collective inertia may be another one. Some people look at such lists and despair, but the truth is that there has never been a better time to be a media creator. We must learn to collaborate with a far larger circle and crew than ever before.
The tools of both creation and distribution are affordable and useable. We can tell what we want, how we want, and connect it with the audience that most desires it.
We are in the midst of a vast paradigm shift that could usher in a huge transfer of power—and to the makers, not more gatekeepers. The film industry was built on, and still foolishly depends upon, antiquated concepts of scarcity and control of content. We live in a time of grand abundance, total access, and general distraction from that content. The irony is that we have more at our fingertips, but we discover less—and grow alienated because of it. As with virtually all consumer-centered activity, we can discard the sucker-bet of impulse buys and opt instead for informed choice. Yet with the media business, if we do so, not only will we get the usual additional satisfaction, we will elevate the culture, too.
If we don’t alter our behavior, our indie film culture will start to vanish. I have produced close to 70 films, and I know in my heart that movies like The Ice Storm, 21 Grams, American Splendor, Happiness, or In The Bedroom would not get made today. Even if they somehow managed to, they would not get seen, and the creators and their supporters would most certainly not benefit. Think about that. If that is the case, would they even be worth doing? Think about a world without the stories that bring us together and inspire us with possibility. That could be our future.
Creators, and supporters of their work, must be rewarded for and by what they create. Instead of that, we live in a time when only the smallest percentage of filmmakers can sustain themselves by what they create. Even our biggest successes return only a small percentage back to investors Although a tremendous number of movies still get corporately acquired, the rates that are paid are lower on a percentage of overall cost basis than ever before.
That is the choice we have before us now: a world deprived of great art and artists, or one that thrives with vibrant diversity. We need people to step up, say culture and community matter, and that we are going to build it better together. We need to move past a culture that only celebrates success, and instead grow transparent with our risks, even our failures. We need to focus on the stories, the form, and the communities that promote them—as part of our cultural glue. We need to do this together. We have to stop waiting for a solution, and recognize that it is in fact us.
Show you value your time and select then next 100 movies you want to see now. Share what you are passionate about with your family and friends and insist they watch it. If you can buy direct from an artist, buy direct from an artist. Support the crowdsource campaign of a favorite or local filmmaker, demand media literacy be taught in public schools, or join a local film society or institute. Don’t undervalue your work by accepting too low an acquisition fee for your work when you could do as well distributing it yourself.