Won't This New Energy Drink Result in Children Drinking Poison? Won't This New Energy Drink Result in Children Drinking Poison?
The GOOD Life

Won't This New Energy Drink Result in Children Drinking Poison?

by Cord Jefferson

February 4, 2011

Boing Boing today covered the new energy drink Rivet, a beverage being advertised as specifically for the working class. "Virtually every energy drink on the market today is marketed towards youth culture," says Rivet's press release. "What about the blue collar worker that just wants to have energy to get the job done?"

GOOD stands behind innovative design, obviously, but there's a difference between design that's innovative and design that flouting basic common sense in order to be unique.

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Won't This New Energy Drink Result in Children Drinking Poison?