According to a 2012 W.K. Kellogg Foundation survey, 87 percent of U.S. consumers agree that they eat more whole grains and fresh fruits and vegetables now that they did five years ago. Amidst high-profile medical research proving the healthfulness of these types of food, as well as a subsequent backlash against processed, consumer-packaged goods, the American public is taking note of where the food's coming from. More are seeking fresh produce at their grocery stores and farmers' markets. Some are even growing it in their backyards. What other trends are occurring, and what is most important to consumers? Find out more about healthy eating at our Food hub.