Aida Batlle is speaking a language you won’t find on Rosetta Stone: coffee. “OK, sure, it’s brown liquid. It wakes you up and makes you feel great in the morning, but most don’t think about where it comes from or how it’s processed,” Batlle says. But that’s changing. The growing popularity of artisanal coffee is rooted in the “third wave of coffee” movement, a term coined in 2002. Batlle is one of the big guns in this coffee movement, emphasizing the farmer/roaster/consumer relationship, transparency of process, and organic ingredients. Increasingly, we want to know the story behind our coffee, and we want that story to be an ethical one. Batlle, a fifth-generation coffee farmer, won El Salvador’s inaugural Cup of Excellence, a prestigious competition that honors outstanding farmers, which not only propelled her product into the spotlight, but also won her the patronage of the specialty coffee community, Stumptown Coffee Roasters.