We know that the most prestigious magazines in the world don't publish enough women, and we count their bylines every year to confirm it. Last month, VIDA released its annual inventory of the gender ratio in the pages of magazines like Harper's, The Atlantic, and The New Yorker. With the exception of Granta, every magazine surveyed published far more men than it did women.
It's depressing to see stats like this, year after year. The media old boys' club is predictably slow to change. Then again, many of these magazines have a graying subscriber base and were not even founded this century. What about the magazines young people are reading—and making—today? What about the writers we'll be reading next year, five years from now, 10 years down the line?
Enter GOOD's own byline count—our accounting of the gender split at magazines and websites Millennials write and read. Outlets like VICE, Rookie, Grantland, and Wired don't just publish the best writers of our generation—they also serve as a talent pipeline to the established, top-level magazines. Let a Wired byline marinate for a few years, and it could lead to a New Yorker staff writer gig or a GQ cover.
So we picked 10 magazines and websites that are thought leaders among young people—on everything from sports to tech to music to teen culture—and took an inventory. We decided to conduct our count the way we actually read this stuff: One full week of front-page content, online. (See slide 12 for more on our methodology.)
Here's what we found.