GOODCo: Five Books to Inspire Your Enterprise
Ryan Martens, founder and chief technology officer of GOOD Company finalist Rally Software, recommends five books that have shaped his approach to business, his company and life.
Read about how Martens is using Rally Software to improve the software business—and the world.
Learn more about the GOOD Company Project.
Celebration and Politics, 10 Years After the Storm Writer and filmmaker Lolis Eric Elie on treacherous policy and the trials of preservation
This Shelter Assembles in Just One Hour—and Could House Disaster Victims for Four Months A Turkish design firm creates a compact home for victims of floods, earthquakes, and other natural disasters.
How New Orleans’ Health Clinic for Musicians Survived the Storm The local healthcare provider weathered Hurricane Katrina, one of the worst natural disasters in U.S. history.
A Team of South African Scientists May Have Just Bested Google in the Race for Cost Effective Solar Energy Researchers from Stellenbosch University are about to unveil a revolutionary model for affordable, transportable, concentrated solar power.
Installation Turns 70,000 Upcycled Plastic Bottles Into Illuminated Ocean A new installation in England turns trash into illuminated art—and shines a spotlight on our damaged oceans.
Starting Soon, 4th Graders (and Their Families) Can Get Free Admission to Every U.S. National Park for a Full Year President Obama’s “Every Kid in a Park” initiative makes it easier than ever to get up, get out, and enjoy nature.
Natural Capitalism: Creating the Next Industrial Revolution
By Paul Hawken, Amory B. Lovins, L. Hunter Lovins
416 pages, Back Bay Books, $10.81
I love this book: Chapter 7, on Muda, Flow and Service, formed the basis for Rally Software. The work in this book, like Cradle to Cradle, gives you so many great examples about how commerce could be different, better and work to make a more sustainable society all at the same time. This book gives me hope and purpose.
No Impact Man: The Adventures of a Guilty Liberal Who Attempts to Save the Planet, and the Discoveries He Makes About Himself and Our Way of Life in the Process
By Colin Beavan
288 pages, Picador, $10.20
I love the humor in this story and the net-zero conclusion. You need to keep track of your Net score, not just your reduction of your negative impacts. For many of us, amplifying the positive work we are doing is way more impacting than racing to zero negative impact.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
By Eric Ries
The subtitle is just perfect: "How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses." This is a very approachable book for any business manager, and is a great gift. If you read his Lessons Learned blog, you have read the book.
Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model
Wow. Anderson pushed me to confront the issues of climate change with bold steps in the business. His mission-zero concept is an amazing demonstration of the kind of steps necessary to lead your company and change commerce.
It was a real bummer to see him pass away in 2011. His FLOR carpet is all over my house and office.
Citizen Engineer: A Handbook for Socially Responsible Engineering