GOODCo: Five Books to Inspire Your Enterprise
Ryan Martens, founder and chief technology officer of GOOD Company finalist Rally Software, recommends five books that have shaped his approach to business, his company and life.
Read about how Martens is using Rally Software to improve the software business—and the world.
Learn more about the GOOD Company Project.
Yoga Joe Spins Traditional Male Stereotype On Its Head (Literally) These tiny solder figurines are breaking down gender norms and downward dog-ing their way into our hearts.
Texas Abortion Doctor Fights Back with Perfect Passive-Aggressive Letter Many states require that women get invasive ultrasounds before an abortion. This doctor has a problem with that.
Syrian Refugees Pedal for Asylum by Biking Across Norway’s Arctic Border A legal loophole offers hope for those fleeing from one of the worst humanitarian crises on Earth.
One Man’s Plan to End World Hunger By Getting Us to Eat Expired Food A little common sense about expiration dates will change the world. #globalgoals
Meet the German Couple Finding Roommates for Europe’s Refugees So far, 122 Germans and Austrians have opened their homes through the Airbnb-like service.
Homophobic Kentucky Clerk Accidentally Married a Trans Man and His Wife Kim Davis’ unintentional act of greatness.
Natural Capitalism: Creating the Next Industrial Revolution
By Paul Hawken, Amory B. Lovins, L. Hunter Lovins
416 pages, Back Bay Books, $10.81
I love this book: Chapter 7, on Muda, Flow and Service, formed the basis for Rally Software. The work in this book, like Cradle to Cradle, gives you so many great examples about how commerce could be different, better and work to make a more sustainable society all at the same time. This book gives me hope and purpose.
No Impact Man: The Adventures of a Guilty Liberal Who Attempts to Save the Planet, and the Discoveries He Makes About Himself and Our Way of Life in the Process
By Colin Beavan
288 pages, Picador, $10.20
I love the humor in this story and the net-zero conclusion. You need to keep track of your Net score, not just your reduction of your negative impacts. For many of us, amplifying the positive work we are doing is way more impacting than racing to zero negative impact.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
By Eric Ries
The subtitle is just perfect: "How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses." This is a very approachable book for any business manager, and is a great gift. If you read his Lessons Learned blog, you have read the book.
Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model
Wow. Anderson pushed me to confront the issues of climate change with bold steps in the business. His mission-zero concept is an amazing demonstration of the kind of steps necessary to lead your company and change commerce.
It was a real bummer to see him pass away in 2011. His FLOR carpet is all over my house and office.
Citizen Engineer: A Handbook for Socially Responsible Engineering